TCF v2.0 stands for The IAB Europe’s Transparency and Consent Framework (TCF) v2.0. This consent policy provides better transparency, control and accountability for consumers and publishers. Most of the app and website visitors do not exactly know what cookies are being stored on their mobile and system. This framework of TCF v2.0 gives more knowledge
As a WordPress site owner you need to provide a consent form on your site for TCF v2.0 implementation. This is to pass the Transparency and Consent String (TC String) from the CMP to the advertisers. Then, you can display the relevant ads based upon the consent given by the visitor. In this guide, we
Using a pop-up form and WordPress is one of the ways to implement TCF v2.0 standard for EEA and UK countries. In order to define the legal basis for TCF 2.0 and GDPR, you need to create a CMP consent form. This way your app or website complies with TCF v2.0 standards. Before 2018, the
